Meet Your Next Marketing Leader

Matt Akins
(rhymes with bacon)

Recently serving as Digital Marketing Manager at an eCom company with over $100M in annual revenue, I bring a rich background of over 11 years in steering digital marketing strategies for companies across verticals such as legal, wellness, food, and gaming.

My expertise encompasses building and leading high-performing marketing teams that drive revenue, crafting and executing global marketing strategies and campaigns, and fostering cross-functional collaboration – all aligned with the business’s overarching goals.

I enjoy workplaces obsessed with customer experience and measuring results. I'm a focused leader that prioritizes revenue generating activities. I can’t stand being micromanaged. I work best when given a goal and the freedom to achieve it.

Ready to bring home the bacon?

Results driven

At Ayush Herbs, I grew retail site sales by 13.83% year-over-year and Amazon sales by 10%.
At Stocked, I led a 75% increase in year-over-year sales by rebuilding the store and shopping experience in Shopify, implementing a robust email marketing program, and rolling out a retail store.
At ABC Legal, we had a team of 1,200+ contractors we needed to communicate with on a daily basis. I implemented a text message communication program that resulted in the same-day response from contractors rate jump from less than 20% to over 80%. This transformed how we managed our business.

“I would highly recommend Matt to anyone seeking a forward-thinking and proactive Marketing Specialist. His passion for achieving measurable results and infectiously positive personality make him a joy to work with!”

— Chelsey Homan, Manager at Showroom Logic

Skills

1. Leadership

I've managed teams of marketing specialists and sales representatives. I am a hands-off manager that surrounds himself with self-starters. I give people high level goals and trust them to execute. If they aren’t able to, I coach them until they can.

2. Marketing Automation

I've obtained HubSpot and inbound marketing certifications. I’m an expert with CRMs and marketing automation platforms like MailChimp and ActiveCampaign. I understand automation principles and pipeline management.

3. Content Marketing

I’ve built all my own content from scratch - graphic design, copywriting, and WordPress and web development - and have built teams of specialists that can get even better results. I've created Facebook ads, landing pages, ebooks, and more. I utilize tools like Sketch and Pixelmator for graphic design and editing.

4. Email Marketing

I've built out many different email followup sequences to A) make leads familiar with the brand through links to content like blogs and B) to close them as customers through offers. Email is the single most effective channel for generating revenue.

5. Facebook Ads

I have extensive experience building out and managing Facebook ad campaigns with the goal of generating leads and sales. I split-test extensively with AdEspresso, a Facebook ad creation tool.

6. Analytics, Split-testing & Optimization

I iterate on content quickly and believe in trusting data to test what works. I can implement and read Google Analytics. I can implement Facebook pixels and the tracking codes with the power of Google Tag Manager. I have utilized Google Experiments for split-testing and optimization.

7. Brand Development

I have built out more than 5 e-commerce stores on the Shopify platform and have managed brands across a diverse range of industries. I know how to create a shopping experience that is optimal for conversion rate and customer experience.

Measurable marketing

In marketing, I believe one thing stands above all else: measurable results.

I work with businesses to define key performance indicators for their marketing campaigns. This means optimizing for results and not just good feelings.

Bottom line

I build and lead high-performing marketing teams laser-focused on growth.
I am able to build, measure, and iterate digital marketing campaigns through inception, production, and deployment.
I have extensively utilized tools like Google Analytics, MailChimp, HubSpot, and other marketing automaton platforms. I hold myself accountable to results that matter to you.